To transition your list from an unengaged audience to an active community, you must build a disciplined writing habit rooted in direct response principles. Below is the step-by-step roadmap inspired by Settle's unconventional approach. Latest Post - Ben Settle
Settle frequently discusses using "polarization" as a tool. Issue 115 dives into how to alienate the wrong prospects safely, ensuring that the people who remain on your list are fiercely loyal and far more likely to buy your high-ticket offers. 3. Overcoming Autoresponder Fatigue
The 15-email sequence is a carefully crafted series of emails that Ben Settle uses to introduce new subscribers to his list. Each email is designed to serve a specific purpose, from building rapport and establishing trust to showcasing products and services. Here's an overview of the 15-email sequence: ben settle email players 1 15 new
: In-depth "psycho-analysis" of real emails to see what worked and what failed in various competitive niches. Unsubscribes
Why writing emails on a 4x6 index card (like Settle does for his physical newsletter) produces tighter copy than typing on a 27" monitor. To transition your list from an unengaged audience
Applying the —where 20% of your copy drives 80% of your results. Strategy
One of Settle's most famous doctrines is using outrage and negativity to your advantage. He has detailed specific strategies—like the one that brought in an extra $30,000 in sales—in his Email Players pages, teaching readers how to turn critics into cash flow without getting into petty arguments. Issue 115 dives into how to alienate the
The inclusion of the word "new" is the most intriguing part of the search query. It could signify a few different possibilities. Since original print copies from 15+ years ago are incredibly scarce, it most likely refers to the condition of the item a seller has for sale. A "like new" copy of an early back issue would be a rare find. Indeed, several listings on eBay describe the newsletters as being in "Like New," "Very Good," or "No markings" condition, which can fetch a premium price from collectors.
Disclaimer: This article is an educational analysis of direct response marketing strategies. Ben Settle, "Email Players," and related trademarks are the property of their respective owner. This content is not affiliated with or endorsed by Ben Settle.
New data suggests B2B "players" check email before lunch. Law #10 abandons the classic 8 AM send time.