The introduction of the EasyJet Rounded Book Font offers numerous benefits for the airline and its customers:
A "book" weight refers to a font weight that is lighter than a "bold" but slightly heavier than a "regular," designed specifically for optimal readability in sustained text. By adopting a rounded sans-serif in this weight, EasyJet achieves two things:
Leo’s blood ran cold. He turned the book over, squinting at the copyright page. Printed in tiny, honest type: Body text set in “EasyJet Rounded Book” – custom typeface. New.
The EasyJet Rounded Book Font is just one example of the exciting developments happening in typography today. As technology continues to evolve and design trends shift, we can expect to see even more innovative fonts and typography styles emerge. Whether you're a designer, a marketer, or simply a font enthusiast, the future of typography is definitely worth getting excited about. easyjet rounded book font new
: Utilized for subheaders and emphasizing key travel information. easyJet Rounded Headline
The font is a custom, exclusive typeface designed for easyJet by the London-based studio Dalton Maag . It serves as a modern, high-clarity companion to the airline's iconic Cooper Black logo, addressing legibility issues found in smaller text like safety cards and digital interfaces . Brand Typography Architecture
EasyJet Rounded Book refers to a custom corporate typeface used by the airline The introduction of the EasyJet Rounded Book Font
When you see an easyJet plane on the tarmac or a booking confirmation email, there’s more than just a logo at work. Behind the bright orange livery lies a carefully considered typographic ecosystem built around two main fonts—one famous and nostalgic, the other exclusive and modern. This article explores easyJet’s rounded book font, its relationship with Cooper Black, what “new” might mean for the brand, and how designers can work with these distinctive typefaces.
: Historically, easyJet used Futura Bold for headlines and Futura Book or Futura Light for body copy.
For now, easyJet’s typographic story remains one of The fonts you see today are fundamentally the same ones the brand has relied on for years—but they are being applied in new ways, on new platforms, and for new audiences. Printed in tiny, honest type: Body text set
In , when easyJet was founded as a low‑cost alternative to legacy carriers, founder Stelios Haji‑Ioannou chose Cooper Black for the airline’s wordmark. At the time, critics dismissed the font as the “Black Menace”—too heavy, too retro, too unconventional for an airline.But that very unconventionality became easyJet’s secret weapon. In an industry dominated by clean, neutral sans‑serifs, Cooper Black’s rounded softness signaled that flying could be affordable, cheerful, and unpretentious.
: It is based on the original easyJet logo, which was originally designed by the agency Saatchi & Saatchi in 1995.