Data from Nielsen on November 22, 2023, showed that 68% of viewers aged 18–34 used a second device while watching primary content. Live events, such as the NBA game between the Golden State Warriors and Phoenix Suns, saw peak engagement not on TV but on X (Twitter), where real-time memes and highlight clips outperformed the broadcast itself. Entertainment is now a hybrid experience: the "show" is only half the content; the other half is the social media reaction.

You can use the “23 11 22” framework as a of modern entertainment media:

One of the most significant developments in the entertainment industry is the proliferation of streaming services. Platforms like Netflix, Hulu, Amazon Prime Video, and Disney+ have revolutionized the way people consume content, offering on-demand access to a vast library of movies, TV shows, and original content. As of 2022, streaming services have become an integral part of modern entertainment, with:

The entertainment landscape on Wednesday, November 22, 2023, was defined by a massive influx of blockbuster content and high-stakes corporate drama. As the United States headed into the Thanksgiving holiday weekend, the day served as a pivotal launchpad for major theatrical releases, while the tech-media world witnessed the dramatic conclusion of one of the most significant leadership crises in artificial intelligence history. The Battle for the Box Office

can define a platform's season, even as the broader industry grapples with the financial realities of the box office and corporate restructuring. Bob Iger's return specifically influenced Disney's subsequent streaming strategy for Disney+?