Since its inception, the platform has faced criticism regarding the nature of its content. Several commentators have described the content as "borderline pornographic" or as "softcore pornography". The platform has been accused of focusing too heavily on sexual scenes and less on plot-driven narratives, leading to ethical debates about the representation of women and the dignity of characters.

To understand ULLU’s success, one must look at the numbers. While Netflix bleeds money on $100 million movies, ULLU produces an entire series for under $50,000 (approx. ₹40 Lakhs).

Based on viewer trends and IMDb rankings , these are some of the most-watched ULLU Originals:

ULLU has created its own ecosystem of recognizable actors. Actresses like Kavita Radheshyam, Sneha Paul, Jiya Shankar, and Rajsi Verma have built massive digital followings through their appearances in ULLU Originals, driving organic traffic through their personal social media channels. Controversy, Censorship, and the Evolving Legal Landscape

The app is filled with various series, often marketed through intense, dramatic trailers on social media platforms like Facebook .

However, defenders argue that ULLU has accidentally empowered B-grade actors and actresses who would otherwise be jobless in the post-television era. Furthermore, some ULLU scripts genuinely attempt to address female pleasure and agency—a topic still taboo in mainstream Bollywood.

Open the app and tap on "Create Account" or "Register". You can use your email address or mobile number to sign up. Provide the required details and verify your profile using the OTP sent to you.

The platform has been profitable since its first day of operations. Its financial growth has been impressive:

While mainstream media continues to look down on the "A-rated" label, ULLU continues to count its profits and growing subscriber base. In a country where conversations about sex are often repressed, ULLU found a business model by putting those exact conversations front and center.

This is arguably ULLU's flagship franchise. An anthology series, each episode or season of Charmsukh (meaning "taste of pleasure") explores a different story centered on human desire, societal norms, and relationships. It's the series that first put ULLU on the map and remains a consistent top-performer for the platform.