Over-the-top (OTT) platforms experienced unprecedented growth in India during 2021. With more people turning to digital platforms for entertainment due to the COVID-19 pandemic, services like Netflix, Amazon Prime Video, Disney+ Hotstar, and regional players saw a substantial increase in subscriptions. This surge was not just in metropolitan areas but also in smaller cities and rural India, where access to high-quality, affordable internet became more widespread.
The battle against piracy remained a critical challenge in 2021. Despite stringent laws, piracy continues to affect the video industry in India, with numerous instances of content being illegally distributed online. The industry has been calling for stricter enforcement of copyright laws and more effective mechanisms to curb piracy.
(A concise overview of the video that went viral in India during the summer of 2021, its production background, content, reception and cultural significance.)
| Company | 2021 Revenue (India) | Key Strategies in Video‑Book Space | |---------|----------------------|-----------------------------------| | | $0.75 B | Produced “interactive” storytelling series (e.g., Bandersnatch ‑style) for Indian audiences; partnered with local authors for “visual novel” adaptations. | | Amazon Prime Video | $0.85 B | Launched “Prime Reading + Prime Video” bundles where popular novels were released simultaneously as serialized videos. | | Disney+ Hotstar | $1.2 B | Leveraged Disney’s catalog to create “story‑book” episodes for children (e.g., Mickey’s Magical Tales ). Integrated quizzes after episodes for educational value. | | SonyLIV | $0.33 B | Produced region‑specific “docu‑series” that act as video‑books on Indian heritage, marketed to schools. | | Voot/VOOT Select | $0.20 B | Focused on “short‑form narrative” verticals, enabling user‑generated “story‑in‑60‑seconds”. |
Note : Percentages add to >100 % because many platforms operate across multiple segments.
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